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(June 18, 2019) Thai chair and new branding of Asean

 Now the election has passed and Prime Minister Prayuth Chan-o-cha has been named to head the soon-to-be civilian government. Until the new cabinet is officially named, Foreign Minister Don Pramudwinai will stay on in his position. With both of them at the helm, the Thai Asean chairmanship will proceed as planned. Nearly six months have elapsed since Thailand became chair, but what it has been able to accomplish over 130 meetings of various committees has gone totally unreported, as the local media was zeroed in on the post-election drama and political brinksmanship manifested by Thailand's 27 parties. Thai bureaucrats are free to prepare for the Asean summit and related meetings.

Over the past weeks, the government has drummed up all kinds of publicity related to the 34th Asean Summit that will be held on June 22-23 at a Bangkok hotel. With the use of all available communication means including a public relations campaign involving the "Wild Boars", the 12 young footballers and their coach who were rescued from Tham Luang cave, the mega event is a far cry from the dark Pattaya days over a decade ago.

www.bangkokpost.com/opinion/opinion/1697120/thai-chair-and-new-branding-of-asean


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